DELIVERING DIGITAL EXPERIENCES YOUR CUSTOMERS DESERVE
We do our best to emotionally connect with your target audience to understand on a deep level how they think, feel, see and do. By listening to their needs, we are then able to craft solutions that solve real world problems, be it searching for that perfect dress with affordable shipping costs or enrolling in a new course. Whatever the case may be, each project is unique and is approached differently because no target audience is the same.
We make sure your customers are satisfied and delighted by adopting a user-first, data-driven methodology.
WE START WITH WHY
Everyone has a story. We love it when clients tell us theirs.
Before we begin any project, we ask our clients why their project is important and what it actually means to them. We dig deeper to discover a person’s motivations and vision.
UNDERSTANDING YOU AND YOUR AUDIENCE
By using UX techniques and methods, we research your industry to learn more about your products and the people using them. By conducting user research, we are able to tap into the minds of customers to understand their motivations and needs. There are times when extensive user research is possible and justified and on the flip side, there are times when we need to go complete guerrilla with our testing. Either way, having rough data on hand helps us build a solid foundation moving forward.
SKETCHES, CONCEPTS AND PRESENTATIONS
We will present our solutions and ideas to you on paper first if required, otherwise we develop wireframes displaying key content elements and layout. Depending on the project, the wireframes may be high level (hi-fidelity) and detailed or simpler and straight to the point.
ADDING SOME SPICE
The next phase is where most of the visual magic happens. We plug in your content and design the UI to dress it all up. This is where your branding and style guide come into play and where our design skills shine.
START YOUR ENGINES
Our development team works hard to make sure everything is working the way it should be and all necessary tests and QA have been performed. Our developers consult with our SEO team to ensure content, links and URLs are correct and our designers ensure the visual experience is consistent across different browsers and devices.
OVER TO YOU
The finished product will be delivered to you in a live staging environment ready for review and perhaps your own internal testing. Your feedback is always valued, hence why our client services team work with you to efficiently iron out any issues.