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Melbourne based boutique Jeweller, Simon West felt the need for a mobile specific website. The client couldn’t help but notice that many of their clients had casually mentioned they had accessed the Simon West site while at work during a lunch break or with a group of friends, all on a mobile device. Simon West then approached us with a series of questions relating to mobile design.
We took an approach where we would provide Simon West with a series of industry related mobile sites as inspiration and examples of how the higher end of town are doing things. The client was already aware their industry had experimented with mobile websites however, the purpose was to show the client exactly which features were possible.
We were trusted with delivering a minimal design, focusing on the Simon West products and allowing the user to gain an insight into the Simon West showroom experience which was all about the customer, no fuss and to let their products do the talking.
As Simon West was already a long standing SEO client of ours, we clearly understood their needs and the type of clientele they were targeting and needed to serve. It was all about the experience hence why we set out to design a simple and straight forward user journey showcasing the Simon West products without making the user jump through hoops.
Despite the minimal design approach, we agreed the design would be clean and feature minimal transitions and interactions which would all add to the experience.
Analytics data suggested a growing percentage of users were accessing the Simon West site from a mobile device. Also considering our initial discussions with Simon West (based on the information they had received from their own clients), we were able to design and deliver a usable mobile site which only focussed on the products themselves and allowed users to arrange a private viewing.
Although still in its early stages, users are finding it easier to make an enquiry about a specific item and arrange a private showroom viewing.
(The mobile website will continuously be improved and features will be added based on user feedback and analytics data.)